There is no doubt – 2020 has been a whirlwind of events, emotions, and inevitable change. Injecting both uncertainty and reservation into an already chaotic business environment, COVID-19 will continue to test the strength and resilience of the American economy. You may be asking yourself, “How am I supposed to test my start up idea in a time like this?!” Well the answer may surprise you, but this is the perfect time to test your start up idea! 

According to Business Insider, one of the biggest mistakes startups make is that they don’t do their research. Take your time and fully understand your audience, consumer, and market. Understand their choices, why they make them, and how you think the product or service you have is going to benefit them. Once you have an idea of who your target market it, reach out to them! Talk to the people you want to help. Quarantine isn’t just good for binge watching Tiger King! 

Don’t be afraid to get your hands, or keyboard, dirty. Reach out to industry leaders and pick their brains. LinkedIn is a great resource to utilize, and best of all – it’s absolutely free!

Next, really get to know your product. Take it on a few dates. No, really! Take your idea, product, or service to the very people you want to sell it to. Get their honest, unfiltered opinion. 

Lastly, don’t be afraid to change. Williams Craig of said it best, “Customers change…the world changes…the economy changes…You change, too”. Your startup is your baby, it’s perfect in your eyes. However, the consumer may think differently. Take advantage of the uncertain times and Get Started making your startup dream a reality.